Saturday, 12 March 2016

Blog is Powerful Tool for Your Marketing Strategy

Marketing approach has been modified with the introduction of Social Media, powerful tool to build up good relation with customer and brand.
Blog ,the part of the social media marketing strategies, helps to introduce your business or your own identity and keep yourself one-step ahead from your competitors. Blogging is now one of the way to earn money, many business owner appoint dedicated blogger spread customer offers. Though Many people use blogging to express their own thought in terms of words and spread among their followers and friends. 
Regardless if you are a small business, or a multinational company, blogging is integral to your social marketing strategy.

Drive traffic: Now-a-days we all are suffering from advertisement phobia, we try to avoid those pages which are having excessive advertisement or after clicking redirect to any other advertisement. If a blog contains good content, it may drive traffic to your website. Because only those persons who are aware of your company name they can search by the name, what about those who didn't get chance to interact. SO a blog with a fresh and unique content can lead your website in search engine.

Customer Interaction: Customer relationship can be enhanced through your blog. If you note down how to resolve common customer problems or what your company offers, that can easily build up good customer relationship.

Increase SEO: Blogs increases the SEO of your business, by using keywords in your content and gives better performance in search engine.

Unlike other social platforms,acquire blog in your marketing strategy and be ready for rapid growth of your business.

Saturday, 27 February 2016

Share the Load Can Bring Smilyes in Family

There is a common opinion that a family would be better if a housewife is there, who cares everyone and make the small world lively by putting her presence at every where.
It is hard to swallow but hard to deny that A full-time housewife leads a family better. Today's housewives spend more time in paid employment but still after returning to home, manage housework.
A housewife gets ready for office after preparing food for all including in-laws and children, while her male partner can't even get ready himself. Still he shouts for either finding socks or wearing tie.

Basically the division of household labor falls along gender lines, washing dishes, cloths, caring children are feminine job. Though physically our body is not biased to any particular household task. It is true, mom can feel her children better, because they are biologically inclined to be caregivers. But there is evidence that a dad can also make strong bonding with children by involving more time.

There is no biological inclination or general tendency to do household work for a girl. Our society, our family where we grow up they plant this gender prejudices in your mind.Two of every three children think that washing cloths is a mother's job*.

In childhood, if you grew up with a sister, definitely had this experience of pushing his sister in kitchen in off-period. While a boy gets more time to play and take breathing space on holiday, a girl gradually acquires professionalism in chore.

There is a predisposition, a man becomes more active where his effort gets paid off, but in housework no chance of being rewarded in terms of money. A study says that 81% of married men in India agree that their daughter must learn household chores while allow their son's to stay out of it*. This type of gender disparity can't be swept out at a moment.

In India 78% of girls surveyed agree that they should learn laundry as they will have to do it when they grow up*. Most of the brand like washing powder, toilet cleaner, kitchen soap feature woman in their marketing strategy which certifies our common opinion.

In our family, my mom never allows this kind of gender specific job. She has planted a thought in our mind that, "a woman could be superior in a particular job, but why do you stay away of it". Now me and my bro can share any household chore with mom.It would be really honor for me if I can pass this baton to my next generation.

If you can share the household load with your partner, then it would be rewarded with 'happiness', which is more important at the end of the day.

I am joining the Ariel #ShareTheLoad campaign at BlogAdda and blogging about the prejudice related to household chores being passed on to the next generation.

* NB: All the statics have been copied from BlogAdda, it may slightly differ from actual result.

Saturday, 30 January 2016

Laugh Leads to a Better Relationship

Laugh is ' instinctive expressions of lively amusement and sometimes also of derision', cause of being laughter. Laugh has no language and it brings people closer. This is could be first step of 'being together' , even our relationship started with moment when we smiled at each other.
Who are all settled down their relationship or it has been frozen ,they all have been in the situation, when passionate love life becomes colder. For any relationship it is important how your partner makes you happy , enjoys of being together. Money , good looking can initiate your journey but to lead a strong bonding 'happiness' is crucial . If you get such a partner who always try to makes you happy and loves to laugh together, then you can consider yourself 'top of the world'. A good relationship builds up when it make your smile louder and life brighter. Both have to be aware that unless you maintain the garden of love, its beauty will wither and die. Laughing not only makes a problem solver always when there's tension, but when you laugh together, relationship becomes stronger and it helps to overcome ups and downs.

Love is not about finding rather creating good relationship. Thus we are leading our happy life , this was glimpse of our journey.

"Life is worth living as long as there's a laugh in it."
― L.M. Montgomery, Anne of Green Gables

We are leading a good and healthy relationship for last three years, it was not smooth journey but 'stones are good rather than full of dead roses. We try to understand each other , compromise with situation rather than change counter part and prove 'You are wrong'. Suddenly a wacky idea stroke in my mind. She has a problem of 'snoring' ,but not loud and does very rarely. Though she never accepts it that she is having this bad habit. So I recorded her snoring sound a set ringtone of her mobile ringtone.
In the morning when her best friend called , it sounded her snoring sound and finally she got to know how she does it. Then she became ashamed and first chuckled at me, and later we both laughed out loud. This moment continued for next thirty minutes, still it makes us laugh whenever we recall that moment.

This post is a part of  #LoveAndLaughter activity at BlogAdda in association with Caratlane.

                                                                  Love is better when you Laugh together! by Caratlane.

Saturday, 23 January 2016

Movie-Review:Airlft is based on real-life and blood-tingling incident

'Airlift',Indian war thriller film is first movie of the year which We have watched together alongwith my best friends. The film is based on real-life and blood-tingling incident which took place 25 years back in Kuwait.

Photo Credit: 'Airlift' movie gallery

The movie started in typical Akshay Kumar style with "Dil Cheez Tujhe Dedi" song. Ranjit Katyal was leading a cocooned wealthy life with wife(Nimrat) and cute little daughter.
In very next shot the storyline entered into the political drama, caused by Saddam's invaded operation in Kuwait. At the beginning Ranjit was very much concerned about own family, value of commitment to his wife and daughter. So he was getting ready to fly London, while Saddam's army gunned down his driver he wanted to take Driver's family too. But later he was being trapped by 'social work' and became a leader of biggest human evacuation operation.
Amrita was excellent too, she acted like "Behind every successful man there is a woman". Whenever she got chance she sparkly acted, specially when she stood by 'Hero' and described Ranjit's mind,emotion and how he took responsibility to evacuate all.
Mr. Kohli was also part of this biggest operation, at the beginning he responded like a normal government employee and woke up when his father described the emotion of being 'refugee' and leaving own place behind.

Overall the movie was really good and indeed very good option to celebrate 'Republic day' with Patriotism flavor.The songs were good but was not needed in situation basis,though this is the best of earning money what director Raja Krishna Menon couldn't avoid.

Friday, 22 January 2016

Why social media is needed for small businesses

While social media continues to grow, still many of  business owners mainly small business owners are still confused whether their efforts will pay off or not.
Social Media Market is smart Platform for Marketing   Pic Courtesy : digitalwebsydney
Those small businesses without social media missing a key opportunity to spread themselves. While there is something to evaluate your performance easily and you can change your strategy and move forward by correcting steps. Social media exactly does same, you can measure the performance.
Why do you need to jump up in social media .....
  • 85% of marketers noted gains in business exposure due to social media.
  • By using consistent effort on social media a good reputation can be achieved easily.
  • Companies spending the most time on social media marketing endeavors were found to gain the most business partnership.
  • Now a days most of the consumers research ,compare online before proceed to buy.
Such kind of benefits are lying in social media. So why are you watching from gallery while others running faster through track. We are here to guide you to reach the most targeted audience that you desire for you.
Using social media for your business is an impressive initiative, but how to reach to your audience with high efficiency is an important key. There are multiple platforms in social media, it is little bit tricky how to find out which platform will boost your business performance better. 
You know to be successful, need to set a target.
"You can't cross the sea merely by standing and staring at the water"
________Rabindranath Tagore

To achieve your target, set goals for your business , and we are here to funneling achieving targets. Your goal should be specific to your objective and be aware how to measure it before jump. Otherwise whole effort will be simple worthless. Your goal should be attainable and relevant for your project.
Finding your targeted audience is tricky and most important. Once you know your audience, it easy to reach them.  
Deciding the right platform is also a key to lead a successful campaign. You should aware of each platform's advantage and drawbacks. Facebook or Twitter which could be right platform for engagement? If you want to achieve good customer relationship and always engage with customers, then Twitter would be better. 
At the end of the day everyone expects result. How closer you are to your goal or are you deviating from your target that should be measurable. There are numerous tool to make it but which one will be really helpful for your business that is important .
For Facebook you can compare likes, engagement,post reach,for LinkedIn share,follow.
While you are setting up a business , time and money both playing a crucial role. Without a dedicated social media team and clear idea, most of the small business owners became messed up.  
So being an owner of start-up or small business why are you staying out of 'ring'(social media)with fear of failure?